Marketing

Marketing is big picture strategy. It has less to do with getting consumers to pay for products as it does developing a demand for those product and fulfilling the customer's needs. 

We take pride in clearly explaining and navigating the often foggy landscape of marketing and its relationship to businesses of all types. We help our clients:

• Conduct market research
• Profile target markets
• Identify unique selling proposition
• Develop business brand
• Choose marketing avenues
• Set goals and budget
• Nurture loyal customers
• Monitor and review

Advertising

Put your marketing plan in motion and launch advertising campaigns to promote your product, service or event. 

• We can develop a return on investment analysis that will allow you to determine how much to spend as a percentage of the cost of your product or service.
• We produce creative services including copy, graphics/photos and layouts, storyboards and scripts;
• We will place your ads - whether it be direct mail, online, newspaper, radio, television or a combination of channels, we can take the stress out of media buying while also maximizing your budget

Writing for hire

Admit it. You are judging our reputation and credibility based solely on the content of our website. And you should. But so are the thousands of people who read your brochures, click on your web site or read your social media posts. Hiring a professional writer is a wise way to maximize your organization's potential.

We can make quick work of those writing tasks that slow you down. We know the grammar and style rules and can convey your ideas concisely with a pleasant flow that will appeal to your intended audience.

We know the rules.
Your website and social media channels represent your entire organization. People take well-written content much more seriously than poorly written content. A site that features poorly written content will tarnish an organization's reputation and its services will be undervalued. Our mastery of grammar and style ensure content is polished and professional.

We can make content relatable.
Trained writers know how to analyze audiences and craft content using various strategies. You don't write an assurance argument the same way you would an internal memo. Our strength lies in writing with your audience in mind. If you want to position your organization and its products and services as industry leaders, you had better be able to write about it effectively.

We can broaden your audience.
Google analytics searches for fresh content, which means your web site and social media channels need frequent updates in order to maximize your SEO potential. When people find content engaging, they are more likely to share it via social media. Our writers are trained to write effective headlines and titles that draw in audiences, an key element for managing organization social media accounts.

We can empower your employees.
With nearly 205 billion emails sent every day, chances are a number of those exchanges are between you, your employees and your clients. Our professional writers can conduct meetings or work sessions to review basic — but important — grammar rules. We can assist with planning and implementing group projects where clear, concise communication is a key to developing and sharing long-term, tangible goals.

coaching & workshops

With more than 20 years experience as a college professor, 

DIGITAL MEDIA & TECHNOLOGY

The internet, software, and technology are so pervasive that we can’t remember having ever lived without them. They make our lives simpler, but behind the curtain are fluctuating challenges in protection and monetization; challenges that our firm stays two steps ahead of. We’ve helped engineers, inventors, gaming startups, and entrepreneurs develop, license, sell, and maintain ownership over their creations. We’ve also negotiated purchasing and partnership agreements for larger investment companies looking for their unicorn.

BUSINESS STRATEGY

The startup and small business marketplace is still a new and fierce frontier that requires legal advice from attorneys who are deeply entrenched in the particulars of venture financing. We offer a competitive advantage that can help you save money and make more of it in the long run. We’ve steered corporations like Tap Unlimited and Hydrocycle with a balance of legal, business, operational, and financial strategies that had clear execution and built-in problem-solving contingencies. Our holistic approach is essential to any company looking to grow.